Digital Marketing

Marketing that connects to your actual store

Most agencies run ads and hand you a screenshot of impressions. We build and maintain the stores those ads point at, which means we can see the whole path — from the ad click through checkout to the repeat purchase six weeks later.

That matters because the fix for bad ad performance is often not in the ad account. It's a slow product page, a checkout that asks for too much, or a shipping cost revealed too late.

Paid advertising

• Meta Ads — Facebook and Instagram campaigns, catalogue and dynamic retargeting
• Google Ads — Search, Shopping and Performance Max for e-commerce
• Conversion tracking — Meta Pixel, Conversions API, GA4 e-commerce events set up correctly
• Product catalogue feeds — synced from WooCommerce, kept accurate automatically
• Audience building — customer lists, lookalikes, behavioural retargeting segments

Email marketing and automation

• Omnisend flows — welcome series, abandoned cart, post-purchase, win-back
• Custom HTML templates — branded, mobile-tested, not a drag-and-drop default
• Segmentation — by purchase history, category interest and engagement level
• Deliverability — SPF, DKIM and DMARC configured so your mail reaches inboxes

Tracking that isn't lying to you

Since iOS 14 and consent banners, browser-only tracking undercounts badly. We set up server-side tracking via the Conversions API so your ad platforms see conversions they'd otherwise miss — which directly improves how the algorithm optimises.

We also make sure GA4 and your ad platforms roughly agree with your actual order count. If they don't, we find out why before spending more budget.

Content in Macedonian

Ad copy, product descriptions and email content written in natural Macedonian — not translated from English templates. This sounds obvious; it's frequently the thing that separates ads that work locally from ads that don't.

How we quote

Ad management is priced monthly and depends on how many channels you're running and how much is already in place. Email automation is priced per project and depends on how many flows you need.

Before quoting anything we look at what you have — the ad accounts, the tracking setup, the existing flows. Often the first finding is that tracking is broken and quietly wasting budget, which is worth knowing before you spend another euro. That audit is free and you get the findings whether or not you work with us.