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SEO

Local SEO — Setting Up Your Google Business Profile

A step-by-step guide to Google Business Profile so your business appears on Google Maps and in local searches.

When someone searches "restaurant Ohrid" or "plumber Skopje", the first thing they see is a map with three businesses. That's Google Business Profile — free, and for local businesses often worth more than the website itself.

Steps

  1. Create the profile using your exact business name — no added keywords
  2. Choose the most precise primary category
  3. Address or service area — depending on whether customers come to you
  4. Verify — without verification the profile doesn't show
  5. Complete everything — hours, phone, website, description, services, and at least 10 photos
  6. Collect reviews and reply to every one
  7. Post regularly — offers and news
Keep your name, address and phone identical on your website, Facebook and Google.
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